Simulator01
Paid Media
What does the next ad budget really buy?
Turn spend, click cost and funnel rates into expected customers and media acquisition cost.
Free · Details requiredOpen resource ↗
Interactive worksheet
Where your paid budget earns its place
Compare campaign spend with accepted demand using this paid media performance worksheet. Record lead quality and costs before changing budget allocation.
How to use this resource
Enter your details to open the worksheet. Add your own records and evidence, compare the rows, then export the decisions you want to take forward.
The columns you’ll work with
- Campaign / intent
- Spend
- Leads
- Reviewed leads
- Accepted leads
- Next decision
The full interactive worksheet opens after you enter your name, email, company and location.
Explore the approach: Paid Media or read the related guide.
What you can do inside
- An editable sheet with diagnostics and a worked practice example
- Evidence checks and a provisional priority comparison
- A CSV export of your entries and calculated results
- Worked implementation cases, decision notes and an editable capability workbook
For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.