Skip to content
Your Scale Machine / B2B Content & Communications

Make your expertise easier to understand and easier to buy.

As your content marketing consultant, I turn expert knowledge into clear sales enablement content, useful articles and consistent communications across your website, LinkedIn and key business moments.

You work directly with me, from the expert conversation to the finished deck, page or campaign. French and English content, adapted to the people you need to reach.

Sales materials · LinkedIn · Website content · Events & media

Talk through your content needs ↗
B2B Content & Communications / The work

Your experts know the detail. Your buyers need the point.

I find the story inside technical information: what the buyer needs to understand, which claims we can support and what should happen next. Then I write, structure and shape the material for the place it will be used.

Build your first set of sales materials, bring scattered content into one voice, or keep an established marketing presence moving. The work starts with your offer and your audience.

What I create

B2B content marketing: the right message, in the right format.

01 / Sales materials

Give sales a clearer way to explain the offer.

Sales decks, one-pagers, product sheets, case studies and company presentations in French and English. I adapt the argument to the audience, meeting and buying stage.

How I help

I organise expert input into a sales document the reader can follow: the problem, the offer, the evidence and what to do next.

02 / Content & LinkedIn

A publishing rhythm with something worth saying.

Editorial strategy, content calendars, LinkedIn posts, articles, newsletters, customer stories and campaign copy.

How I help

I manage the path from topic and draft to feedback, approval and publication, then review performance to decide what to adjust.

03 / Website communications

Keep the website aligned with the business.

Product and service pages, news, case studies, events, forms and bilingual updates, with consistent messaging and on-page SEO.

How I help

I handle content updates within the agreed setup and coordinate technical requirements with the people responsible for development, integrations or infrastructure.

04 / Events & media materials

Make the announcement useful before, during and after.

Webinar and trade-show communications, invitations, presentation materials, press releases, media kits and follow-up content.

How I help

I coordinate schedules, approvals, suppliers and deliverables where needed. Press preparation and distribution planning are scoped clearly; coverage is never assumed.

How this connects with Organic Growth

This capability covers sales and business communications across channels. Organic Growth goes deeper into search demand, technical SEO and the pages buyers should discover. We can combine them when the brief needs both.

How I work

From expert input to something your team can use.

01

Find the point

We agree the audience, the decision you want to support and the format. I review existing material and ask your experts the questions needed to fill the gaps.

02

Build the argument

I structure the message around the buyer’s problem, your response and the evidence. Claims and missing information are flagged for the right person to confirm.

03

Write, shape and review

I produce the draft and layout, adapt the language and coordinate feedback. We agree who approves facts, brand and final publication so revisions have a clear route.

04

Publish and learn

I support release, handover and follow-up. We review the signals that fit the work: sales usefulness, qualified responses, content engagement or completion of the next step.

Before we start

Before the first draft.

Can you start with technical notes and expert interviews?

Yes. Bring the source material you have: notes, existing decks, product documents or access to the people who know the subject. I turn that input into a clear structure and flag any facts or claims that need confirmation.

Can you create and maintain French and English content?

Yes. I write and adapt both languages around the audience and context, with a shared message and consistent terminology. We agree who confirms technical or market-specific details before publication.

Can you help with one project or ongoing communications?

Both. A focused project might be a sales deck, launch package or webinar communication sequence. Ongoing support can cover an agreed editorial calendar, website updates and recurring sales materials, with clear priorities and approval ownership.

Work directly with me

A defined deliverable. Or a rhythm we can sustain.

Bring your offer, audience, existing content and the next commercial moment. We agree what to create, the source material, review rounds, approval owners, timing and fee before work begins.

Start with a focused project or an ongoing content plan. Development, specialist design, media distribution and event production are identified separately when the brief needs them.

B2B Content & Communications / Your next move

What should your buyer understand next?

Bring the deck, product page or launch idea. We can agree who it needs to reach, what they need to understand and which format will serve that job.