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Resources / Paid Media

Checklist

The paid campaign launch check

Work through a paid media launch checklist covering the offer, buyer journey and conversion tracking before your first campaign goes live.

How to use this resource

Enter your details to open the checklist. Work through the checks, record the evidence and assign the unresolved items before releasing the change.

The first checks

  • Offer and audience agree
  • The market is supported
  • Intent has its own budget

The full checklist opens after you enter your name, email, company and location.

Explore the approach: Paid Media or read the related guide.

What you can do inside

  • Twelve evidence-based checks, including critical blockers
  • Pass, unresolved and not-applicable states with reasons
  • A downloadable review that preserves unresolved issues
  • Worked implementation cases, decision notes and an editable capability workbook

For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.

Keep the work moving

One decision leads to another.

All Paid Media resources ↗