SEO & content
Your SEO traffic is up. Your pipeline doesn’t care.
Diagnose why growing organic traffic is not producing qualified leads, then prioritise pages, intent and measurement around sales results.
Read the insight ↗B2B growth. Strategy and hands-on delivery.
Make acquisition, conversion and CRM work together.
I’m Amine Ben Yahmed, a B2B marketing consultant connecting campaigns, landing pages, CRM and measurement. You work directly with me on strategy and delivery, in English, French and Arabic.
$20M+Revenue impact
50+Brands supported
Up to +179%Conversion rate improvement
20+Markets
Brands I’ve worked with
About Amine
I’m Amine. I make the decisions and do the work.
More than ten years in growth and performance marketing, supporting 50+ brands across 20+ markets. My current focus is B2B: making complex offers easier to find, understand and choose.
I work across the campaign, page, CRM and follow-up. That lets me address the handoffs between specialists as well as the performance of each channel.
I create and adapt work in English, French and Arabic, with experience across Europe, North America, APAC and MENA. Market expansion needs local buyer language, a relevant offer and a sales journey that can serve the demand.
More About Amine ↗Experience across sectors
- B2B SaaS
- B2B eCommerce
- Financial Services
- HR & Recruitment
- Background Screening
- Compliance & Risk
- Industrial & Manufacturing
- Logistics & Transport
- Professional Services
- Construction & Property Technology
- Media & Publishing
Different industries. Different buying decisions. Growth built around how your customers choose.
How growth connects
I follow the buyer. Then I fix what gets in the way.
Your buyer sees one business. They should not feel the gaps between your campaigns, website and sales team.
I work across acquisition, content, conversion and CRM, so the solution can follow the problem. A paid-media brief may need a better offer. A lead-quality problem may begin with the page or end with a missed follow-up.
For a first launch, we build the missing pieces. For an existing funnel, we trace where people stop and fix that part first.
One buyer journey. Clear ownership of the work.
Capabilities / 01
B2B marketing consulting, built around the buyer.
Nine areas of expertise. We choose the combination your next business decision requires, rather than start with a channel list.
Explore the capabilities Nine capabilities
One connected growth systemStrategy · Execution · Measurement
Case studies / 02
The decision behind the result.
See the starting problem, what I changed, the implementation and the outcome. Selected work includes B2B and other business models; each case keeps its own context.
Explore all case studiesYour starting point
Where are you taking the business next?
A first launch, a better system or a new market. Choose the situation closest to yours.
Build the first route to a customer.
You have an offer or a business idea. You need to decide who to reach, what to say and which foundations to build first.
- Define the buyer, offer and first useful action
- Choose the first channel and how you will judge it
- Connect the page, tracking and follow-up
€12,000 couldn’t answer five market questions
A €12,000 budget was being stretched across five industries.
See the decisions behind the result ↗Find the gap between activity and results.
You have traffic, leads or campaigns. Let’s trace where people stop: the page, the form, the first response or the proposal.
- Check demand quality before buying more traffic
- Remove friction in the page and sales handoff
- Connect campaign decisions with business outcomes
Cheaper leads weren’t better demos
Google Ads was buying form fills while sales needed qualified demos.
See the decisions behind the result ↗Make the next market a considered move.
You want to reach a new audience or country. The plan needs to account for the buyer, language, channel economics and your team’s capacity.
- Choose a market and use case worth testing
- Adapt the message and customer journey
- Agree the evidence needed before increasing spend
Finding the buyer questions missing from an HR SaaS library
A hundred articles were not answering the questions buyers asked before a demo.
See the decisions behind the result ↗Work together / 04
Three ways to work directly with me.
01 / Growth Audit & Roadmap
Know what deserves attention first.
A buyer, offer and funnel review, with a prioritized roadmap. For a first launch, we map the foundations and the first test.
What you receive
- Buyer, offer and funnel diagnosis
- Prioritised roadmap with dependencies
- Review to agree the first implementation
02 / Growth Sprint
Get one important piece of work live.
A contained B2B project: a launch, campaign, landing-page test, tracking setup or CRM workflow. We agree what finished means before building.
What you receive
- Written scope and acceptance checks
- One agreed release, tested in your systems
- Handover and next actions
03 / Fractional Growth Partner
Give the growth work a senior owner.
Ongoing direction and hands-on delivery alongside your team. I connect priorities with execution and keep sales feedback close to the decisions.
What you receive
- Owned roadmap and implementation backlog
- Hands-on delivery within the agreed scope
- Working reviews tied to sales feedback
How I work / 05
Agree the priority. Build it. Check what changed.
The work leaves a trail your team can use: why it was chosen, what changed and what the next decision depends on.
01
Understand
Read customer and sales evidence. Follow one buyer journey through the current setup.
02
Choose
Agree the priority, who owns it, what it depends on and the checks that will determine whether the work is ready.
03
Build
Deliver the campaigns, pages or workflows. Keep technical and sales handoffs in scope.
04
Check
Test the release and compare outcomes with the baseline. Explain unresolved gaps.
05
Expand
Increase the commitment when the evidence and delivery capacity support it.
Why Your Scale Machine
You can see the work. You can ask the person doing it.
You work directly with me. Before starting, we agree my scope, your team’s responsibilities and any specialist support required.
A shared work list
See the next release, its owner and the input needed to finish it.
A decision you can trace
Understand the evidence behind a change and what would make us reconsider.
A handover someone can use
Keep the setup, definitions and recovery instructions with the team that runs them.
Tools I use
The tools behind the work.
I choose the tool that suits the job and the people who will use it. Your existing setup gets a fair hearing.
01
Paid acquisition
Google AdsMeta AdsLinkedIn AdsTikTok AdsSnapchat Ads
02
Analytics & attribution
Google Analytics 4Google Tag ManagerLooker StudioGoogle Search ConsoleAppsFlyerAdjust
03
CRM & lifecycle
HubSpotZoho CRMMailchimp
04
Workflow automation
Zoho FlowHubSpot WorkflowsMakeZapiern8n
05
AI marketing
ChatGPTClaudeGeminiPerplexity
06
SEO, content & conversion
WordPressDiviWPMLRank MathHotjarMicrosoft Clarity
07
Prospecting & research
ZoomInfoLa Growth MachineClodura.ai
Insights / 06
What I would check before making the next move.
GEO & AI search
GEO is not a secret door around bad SEO.
Understand what GEO changes, what solid SEO still does and how to prioritise AI search visibility without buying into ranking promises.
Read the insight ↗Acquisition & measurement
Your cheapest leads might be your most expensive mistake.
Evaluate B2B lead quality through sales acceptance and opportunity creation, with a worked cost example and a practical CRM review process.
Read the insight ↗25 in-depth guides on search, AI visibility and growth.Explore all 25 insights ↗
Before we start
Good questions. Clear answers.
Starting from an idea or already running a business? Here is what working together looks like, before you commit.
Have a different question?Ask me directly ↗
11 practical answersStarting, growing & working together
Starting from zeroCan we work together before anything is launched?
Yes. We can define the buyer, offer and first route to demand before anything is live. A focused launch scope can include pages, campaigns, tracking and follow-up. We agree what the first test should teach us.
Who I helpWhat kinds of businesses do you work with?
B2B founders and teams in software, technology and professional services, from first launch to international expansion. My wider experience includes other business models; I bring the methods that fit your buyers and sales cycle.
Choosing prioritiesHow do we decide what to work on first?
Start with the buying decision and the constraint: an unclear offer, missing demand, a weak page or a broken handoff. I review the available evidence, recommend an order of work and explain what should wait.
Hands-on deliveryWill you do the work or only tell us what to do?
Both. I shape the plan and can implement campaigns, pages, tracking, CRM and automation. The proposal names what I own, what your team supplies and where specialist help is needed.
BudgetWhat if our budget or team is small?
We choose a first project small enough to fund and specific enough to assess. The budget includes media, tools, delivery and your team’s time. If it cannot support the proposed test, I will say so before work starts.
Turning interest into salesWe get visitors or inquiries, but too few customers. Where do you start?
I trace the path from the message to the sales outcome. We check audience fit, the offer, the next step, routing and response. The fix follows the gap we find; a page redesign is not the default answer.
Trustworthy measurementCan we start if our tracking or reports are unreliable?
Yes. We define the business events, check the website-to-CRM records and repair the gaps affecting the next decision. Unknown sources and unreviewed enquiries remain visible in the reporting.
AI and automationWhere can AI and automation genuinely help us?
Where a repeated task has clear inputs, a checkable output and a responsible owner. Routing, record updates, research and reporting can be good candidates. The pilot counts review, exceptions and maintenance alongside time saved.
Markets and languagesCan you help us launch or grow in another market?
Yes. I work in English, French and Arabic. We adapt the buying message, search terms and follow-up to the market, then test demand and operational readiness before a wider rollout.
Progress and expectationsHow will we know the work is making progress?
We agree delivery milestones and business measures before starting. A working release can be checked quickly; sales outcomes need time to mature. The review separates completed work, early signals and commercial results.
Choosing an engagementWhich way of working together is right for us?
An Audit & Roadmap defines priorities, a Sprint delivers one agreed project, and a Fractional Growth Partner provides ongoing direction and implementation. Tell me the goal; I will recommend the scope and explain the choice.
Resources / The Growth Workshop
A working tool for your next decision.
40 gated worksheets, simulators, checklists, strategy templates and fact sheets. Use your own evidence, inspect the assumptions and leave with work to take back to the team.
Explore the Growth Workshop ↗Your next move
What needs to happen for your next customer to say yes?
Bring your offer, your goal and the question you are trying to settle. We can use the free 30-minute call to discuss where to start and what information is missing. There is no obligation to begin a project.