Google Ads shows conversions. Your CRM shows fewer leads.
Reconcile Google Ads conversions with CRM leads without treating every reporting difference as a tracking fault.
Diagnose the issue ↗Troubleshooting / B2B growth systems
Something is off.
Find out where.
Tracking, CRM and automation problems rarely start where the dashboard says they do. Follow the evidence, isolate the cause and verify the fix.
Five diagnostic guides · Practical checks · Official documentation
5 guides
GA4 counts the same lead twice: find the duplicate at its source.
Diagnose duplicate GA4 lead events across GTM, website plugins and confirmation pages, then verify the correction.
Diagnose the issue ↗HubSpot leads arrive without ad attribution.
Trace missing HubSpot ad attribution through account health, tracking templates, redirects and contact history.
Diagnose the issue ↗A HubSpot workflow is active. The right contacts still do not enter.
Separate HubSpot workflow enrollment failures from downstream action failures and test the smallest safe correction.
Diagnose the issue ↗Zoho leads reach the wrong owner or no owner at all.
Diagnose Zoho lead routing through entry paths, assignment criteria, field timing and competing automation.
Diagnose the issue ↗No guide matches yet. Try a broader phrase, or describe the issue.
Start with one real journey.
Find one affected submission or record. Note its timestamp, trace each handoff and locate the first point where the expected outcome diverges. Change one demonstrated cause, then test the successful and unsuccessful paths.
These guides help you investigate your own setup. They do not connect to your accounts or certify that a fault has been resolved.
Still cannot locate the break?
Bring the symptom, the tools involved and what you have already checked. Keep customer details out of your initial message.