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CRM & automation · Free plan

Zapier for B2B teams

Connect two tools around one simple handoff before building a larger automation.

By Zapier · Plan information checked 2026-10-12

4.5 / 5 · G2 · 2,088 reviews ↗Checked 2026-10-12Highly rated pick

Rating covers the overall product and can include paid-plan experiences. Recommended for: Simple two-tool automations when the free task limit fits.

Why it is worth a look

A straightforward two-tool connection is a sensible starting point. Compare the actual apps and monthly task cost with Make before choosing.

A practical example

A low-volume form-to-task or notification workflow that needs minimal branching.

When to choose something else

A complex routing workflow or assuming every connected app is included on Free.

Your first useful workflow

  1. Step 1

    Define the trigger and the one action that should follow.

  2. Step 2

    Test a normal record, duplicate and failed action; check who sees failures.

  3. Step 3

    Count tasks per successful record and estimate peak-month usage before enabling the workflow.

How to know the setup works

Each intended record creates one action, failures are visible and task usage fits the allowance.

Compare before adding another subscription

Compare the job, required access, data handling and the cost of your expected volume. Two tools solving the same job often create more work.

All crm & automation tools ↗

Make the tool part of a working system.

Tool choice is one decision. Ownership, measurement and follow-up make it useful.

Explore the related capability ↗Talk through your setup ↗