Umami for B2B teams

Why it is worth a look

A narrower analytics view can be easier to maintain than a large event catalogue. Consider it when you need a simple website measurement layer rather than another dashboard with every metric.

A practical example

A small B2B website that needs a clear view of acquisition and conversion events.

When to choose something else

A full CRM attribution system or unlimited historical reporting on the free plan.

Your first useful workflow

1. Step 1

   Install tracking on the intended website and define one meaningful action, such as a successful demo request.

2. Step 2

   Test a visit and the action; confirm neither event fires twice. Keep personal information out of event properties.

3. Step 3

   Compare relevant sources with completed actions and monitor event usage before adding more properties.

How to know the setup works

Your test events appear once and the report answers a defined acquisition question. Compare CRM outcomes separately.

Compare before adding another subscription

Compare the job, required access, data handling and the cost of your expected volume. Two tools solving the same job often create more work.

• PageSpeed Insights: Free
• PostHog: Free plan
• RB2B: Check pricing