Content & design · Free plan

Metricool for B2B teams

Bring a modest social publishing plan and its recent performance into one working view.

By Metricool · Plan information checked 2026-10-12

4.5 / 5 · G2 · 101 reviews ↗Checked 2026-10-12Highly rated pick

Rating covers the overall product and can include paid-plan experiences. Recommended for: Recent social reporting on supported channels; free does not include LinkedIn.

Open official website ↗Try the first workflow ↓

Why it is worth a look

Its free coverage can be useful for a narrow channel mix. For B2B teams centred on LinkedIn, the paid-plan boundary is a deciding factor.

A practical example

A single brand comparing content formats on supported free-plan channels.

When to choose something else

A free LinkedIn publishing solution or reporting with unlimited history.

Your first useful workflow

Step 1
Check whether the channels you actually use are available on the chosen plan.
Step 2
Prepare a small content batch with tagged links and a defined buyer question.
Step 3
Review the recent period before history expires and record the decisions outside the platform.

How to know the setup works

Posts publish correctly and the report supports a specific content decision. Keep a record of important historical comparisons.

Compare before adding another subscription

Compare the job, required access, data handling and the cost of your expected volume. Two tools solving the same job often create more work.

All content & design tools ↗

Make the tool part of a working system.

Tool choice is one decision. Ownership, measurement and follow-up make it useful.