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Resources / Organic Growth

Simulator

What would useful organic traffic be worth?

Model SEO ROI using organic visits, enquiry quality and programme costs. Compare scenarios using your assumptions rather than treating the result as a forecast.

How to use this resource

Enter your details to open the calculator. Replace the assumptions with your own figures, compare scenarios and export the result for review. The output is a model, not a prediction.

Some of the inputs you can change

  • Monthly organic landing visits
  • Visit-to-enquiry rate
  • Enquiry acceptance rate
  • Accepted enquiry-to-customer rate
  • Contribution per customer before programme cost

The full simulator opens after you enter your name, email, company and location.

Explore the approach: Organic Growth or read the related guide.

What you can do inside

  • Two-scenario comparisons and sensitivity checks
  • Conditional thresholds with visible formulas and limits
  • A CSV export of assumptions, results and comparisons
  • Worked implementation cases, decision notes and an editable capability workbook

For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.