Interactive worksheet01
Digital Transformation
The marketing stack responsibility map
Find duplicated work and lost data between your systems.
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Strategy template
The marketing operating model brief
Define handoffs, responsibilities and acceptance checks in a marketing operating model template before adding a platform or redesigning the stack.
How to use this resource
Enter your details to open the template. Complete the prompts with your business context, agree owners and review conditions, then export the brief.
The first planning prompts
- Process and intended value
- Current operating map
- Target operating model
The full strategy template opens after you enter your name, email, company and location.
Explore the approach: Digital Transformation or read the related guide.
What you can do inside
- Seven prompts and an annotated completed practice example
- Checks for missing commitments and budget or effort overruns
- An organised brief you can export and share
- Worked implementation cases, decision notes and an editable capability workbook
For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.