Interactive worksheet01
Digital Transformation
The marketing stack responsibility map
Find duplicated work and lost data between your systems.
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Fact sheet
Digital transformation beyond buying software
Clarify what needs to change before replacing software. Use this fact sheet to review processes, data and ownership in digital transformation planning.
How to use this resource
Enter your details to open the fact sheet. Review the definitions and decision prompts, then use them to question the assumptions behind your next marketing decision.
Terms covered in the reference sheet
- System of record
- Data flow
- Operating model
The full fact sheet opens after you enter your name, email, company and location.
Explore the approach: Digital Transformation or read the related guide.
What you can do inside
- Six practical decision patterns: first move, shortcut to avoid, evidence
- Plain-language reference cards and discussion notes
- A printable reference with sources and an editable export
- Worked implementation cases, decision notes and an editable capability workbook
For B2B founders and teams planning a launch, improving the buyer journey or entering a new market. Use your own records and assumptions; the tool supports a decision rather than making it for you.